MEDIA TRAINING SERVICES
What we can do for you?
01
Media training and coaching
Media Training Services: Hayer Media training will provide a step by step guide on how the news agenda is decided; why interviews end up as soundbites, and how journalists operate, providing you with a comprehensive picture of the media industry. This insight allows you to perfect your technique ensuring you’re confident and assured when put under the media spotlight.
We use video examples and personal anecdotes to ensure the media training is kept exciting and engaging!
The news juggernaut keeps on rolling
As journalists we're constantly on the lookout for the next big story, these days it's counted by clicks or likes.
Learning about the media landscape and the media opportunities that are available to you
It's important you treat every response in the media with careful consideration and planning - it's not a pub quizz!
Benefits:
You learn a raft of new skills that you can put into practice straight away.
- Build new communication techniques
- Media awareness
- Enhance performance
- Pitiching with confidence
02
Public speaking training
In the corporate world, public speaking & presentation skills are vital to business success.
Your mindset can influence how you perform specific tasks, and with presentations or public speaking, the feeling is often one of anxiety and stress.
We work with you (coaching) to create the speaker you want to be. We use proven coaching techniques and practical exercises during our workshops.
Pace yourself, take your time and don't go too fast
Cut out unnecessary information - and even information you think is valuable if it does not fit into the time allowed.
You must be able to deliver the whole presentation at a speed slower than your normal talking speech.
Which type of presentation do you want to give
There are many types of presentations and each has its individual characteristics. Do you want to report progress, teach a skill or pitch to a prospective client? We give you some nuanced tips to help you succeed in all environments.
Benefits:
Create compelling content and deliver outstanding results
- Sell a service or product more effectively
- Build Morale
- Increase retention
- Be an industry leader or expert
03
Crisis communication training
Every organisation is vulnerable to crises. The days of controlling the situation with a few press releases and phone calls to the media have passed. We’re now in a world where Social Media drives the narrative of a crisis and media outlets grab the information they require without even leaving their desks.
The media machine ensures the crisis remains in the public psyche for days or even months to come.
The spokesperson’s performance is supremely important.
People will often forgive you if you put in all reasonable steps to deal with the crisis. They won't if you don't deal with it and put your head in the sand hoping it'll go away.
Intelligence gathering is an essential component of both crisis prevention and crisis response.
Knowing what’s being said about you on social media, in traditional media, by your employees, customers, and other stakeholders often allows you to catch a negative “trend” that, if unchecked, turns into a crisis.
Benefits:
There is an opportunity to get on the front foot
- Collaboration and joined-up strategy
- Resillience
- Time management
- Communication skills
04
Media relations
Media Relations put simply is a function for a company seeking to increase its visibility in the media. Media relations is important from a business perspective because having third-party endorsements is more effective in establishing a reputation for whatever you are trying to convey to the public..
This is because an integral part of gaining press coverage for a media relations campaign is ensuring that the public find your message interesting enough to hold their attention. In journalistic parlance, this is called finding a 'top-line'
Insight and Intelligence led research
Journalism is still needed to sift through the enormous weight of information and potentially fake news that is out there now. We rely on journalists to tell a succint story, to wade through data and make sense of it.
Monitoring news and social media channels.
It's important to stay abreast of political and social change and our consultants have the finger on the pulse when it comes emerging trends and new patterns of behaviour.
Benefits:
There is an opportunity to get on the front foot
- Collaboration and joined-up strategy
- Resillience
- Time management
- Communication skills
OUR TEAM
Who we are
OWNER
Sukhi Hayer
We're happy to provide a free initial consultation to understand your business requirements.
