The media dilemma | To comment or not to comment? I won’t mention names but I’ve come across a story about a faith school looking to gain planning permission in an area that’s not too welcoming (that’s putting it politely).
The school in question feels its had its ‘fingers burnt’ in the past and refuse to comment any further. First things first – ‘fingers burnt’ only happens when you haven’t fully understood or fully asked what you’re getting yourself into – its called preparation.
You must ask questions of the journalist: What is the piece about? Who else is contributing? Is it live, pre-recorded etc etc. Secondly if you don’t comment, the story will be slanted towards the objectors, and the ‘space’ you were to occupy, will either be taken up by someone else – talking on your behalf (not wise) or a line that says the school refused to comment (missed opportunity to put your side of the story across).
Therefore, in most circumstances its better to comment than not to! If you feel that you’re having your own media dilemma then please reach out and get in touch for a free consultation.